Geek to Chic: Tory Burch Infuses Fashion with the Fitbit Flex

Tory Burch has become the first mainstream designer to create high fashion accessories for our fitness trackers through her eponymous fashion line’s collaboration with FitBit.

Tory Burch, CEO & Designer of Tory Burch, said, “Wearable technology is an exciting new category and we’re thrilled to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that is versatile enough to go from day to evening.”

Today Tory Burch’s first four products hit the market for pre-sale.  Her line of accessories in collaboration with Fitbit’s Flex device includes an upgraded look to FitBit’s standard silicon wristbands with Tory Burch’s signature prints and colors. The standout pieces though, are a caged-brass bracelet and necklace, which as the designer states, could truly be worn from day to evening in style.

James Park, CEO and Co-Founder of Fitbit adds, “From day one, we’ve known that form factor is crucial to creating a health and fitness tracking device that will fit into people’s lifestyles and become truly ‘wearable. We designed Flex with this in mind, but our partnership with Tory Burch has taken wearable device fashion to another level, transforming our Flex tracker into an elegant accessory. Further expanding the ways our users can wear our products, this will ultimately help to inspire users to track their activity 24/7 and make healthier choices.”

The Fret Pendant Necklace ($175), Metal Hinged Bracelet ($195) and the Silicon Printed Bracelets ($38) are expected to ship 8/31 and can be purchased through ToryBurch.com. The Fitbit Flex device is sold separately (FitBit.com, $99.95).

"Sit Smart"- Automotive Meets Healthcare, Rock Report + the awesome @peaster/@AmericanAir @MercedezBenz's rp_aguilar + @UprightPose's Ori Fruhauf (who is also a fighter pilot) #GLAZEDCon #wearables

New  Rock Health report on Smart Seating. Last week / &  /  prognosticated on the future of transportation and wearables at . (AA has 8,000 pilots,… hose #innovators!) :). teslamotorsperformance teslamotorsrocks was humbly lauded by Ricardo as a leader in the connected-automobivlee space, while Dr.Easter managed to gain points by staying grounded, as AA sponsored it’s first hackathon in partnership with @wearableworld last week in SF, with a goal to improve the consumer travel experience. As per the comprehensive Rock Health report… If you are an employer? Involving your health team in big decisions would be awesome! #integrationftw. #helpushelpyou

"Planes, Trains & Automobiles" - a fantastic channel for wearable, sensor-driven intelligence- was further validated by Rock Health.. with a huge thanks to the awesome folks at #GlazedCon @wearableworld #wearableworld.

Dad 2.0: Father’s Day Top Tech Gift Guide

Give the gift of connection this Father’s Day with stylish, cutting-edge tech gifts to compliment quality time with Dad. Here are 7 Dad 2.0 gift picks for 2014.

For the Mad Scientist (or Gourmand): Deluxe Molecular Gastronomy Kit

If Dad fancies himself to be the next Ferran Adrìa, this is the gift to end all gifts. More than a cookbook, this Deluxe Molecular Gastronomy Kit is a laboratory in a box. Containing everything that the adventurous food scientist needs for extraordinary feats of edible science—from calcium lactate to food-grade syringes—the Kit turns meals into a magical adventure. The hardbound recipe book contains instructions for 40 dazzling palate pleasers, from first course to last. This gift would surely be one of shared quality time, while giving Dad a novel new toy. Available on Uncommon Goods, and Amazon, $198.95)

For the Bookworm: Oyster for Unlimited e-books

Whether Dad’s tastes are Golding or Grafton, Oyster is the perfect gift for the e-bibliophile. Offering unlimited access to a growing library of 500,000+ books, Oyster’s monthly subscription model, the “Netflix” for books, is a gift that will deliver happiness in perpetuity. Instead of risking single-book-buyer’s remorse, give Dad the gift of intellectual freedom. Bestsellers, award winners, literary feats, classics, and new releases all come to Oyster to roost. With its hi-res photography, handpicked typography, and clean interface, Oyster makes digital reading a delight. Available at Oysterbooks.com and on iOS devices, $9.95/month)

For the Grillmaster: iGrill Mini

Ever wish Dad spent more time chatting at summer barbecues instead of hovering over the grill? With the brilliant iGrill Mini thermometer, he will know when the steaks are done from up to 150 feet away. (Touch football, anyone?) This single-probe, wireless Bluetooth Smart thermometer takes the guesswork out of grilling. As soon as the food on the barbecue reaches the optimal temperature, the iGrill Mini sends an alert to Dad’s mobile device telling him it’s go-time. Say goodbye to burnt meat and spend more time with Dad! (Available at Apple stores and directly from iGrill, $39.99)

For the Inner Boy Scout: In-1 Multi-tool Utility Smartphone Case

Dad can probably remember the joy of receiving his first Swiss Army knife: every tool he’d ever need, all in one. And when he got his first smartphone, it was the same: a camera, a phone, the Internet, video… Give that joy all over again with the In-1 Multi-tool Utility Case, the Swiss Army knife of phone cases. With a full set of screwdrivers, pens, a nail file, tweezers, scissors, a screen protector, anda kickstand for easy video viewing, he’ll truly be prepared for anything. And it’s TSA-approved. Currently this case is available for the iPhone 5/5S, with other models in the works (Available at In-1 Case, and Amazon,  $44.95).

For the Stylish Technophile: Pebble Steel

The Pebble Steel digital watch combines modern, cutting-edge design with technical wizardry. The Pebble Steel is the most fashion-forward smart watch on the market  - combining the latest in wearable technology – a daylight-readable display, a tricolor status LED, and the ability to receive his text messages, emails and control his music – all from his wrist. With dozens of apps to choose from—Google Maps, remote controls, daily weather and stocks, fitness, games—Dad will never miss a flight, be late to an event, have to get up to adjust the thermostat again (or have to miss a workout, with a virtual coach on his arm) – all while sporting the chicest chronometer on the market (Available at Pebble, $249).

For Dads on Dawn Patrol: Game Golf

The best part of golf is the game – not the scorecards and the miniature pencils. Let Dad maximize the time he has to enjoy the game, by adding technology and science to the art of this precision sport. Game Golf chronicles every shot of every round played in a user-friendly app. With the Game Golf system, Dad will never have to guess how far he actually hits his 8-iron. The Game Golf uses a GPS and chip reader to determine which club he used and how far he hit the ball with every swing. When it comes time for the 19th hole? This smart app let’s golfers share and compare their games , and amplifies the enjoyable parts of the game, while leave the onerous details in the sand trap. (Available at Apple stores, and on GameGolf.com, $249)

For the Dad who also rocks it on the tennis court or the baseball field in addition to golf, the Zepp sensor will help get his swing into shape across activities. (Available at Apple stores or on Zepp.com, $149.99)

For the Dashing Dad: Mujjo Sleeves Laptop Case

Gone are the days when laptop cases only came in bulky black neoprene: enter the Mujjo Sleeves Collection, which will guarantee there will never be another dull day at work again…at least style-wise. Made of sturdy felt and gorgeous tanned leather, these handcrafted cases offer protection and security while enhancing appearance. With storage compartments for documents, earplugs, and even built-in leather slots for credit cards and an SD card, Dad will be ready to take on the concrete jungle in style. Mujjo.com, $69)


Mother’s Day 2.0: Top 5 Tech Gifts for Moms

Give the gift of connection this Mother’s Day with cutting-edge tech gifts – from in-the-womb baby monitoring to app-enabled massages on-demand. Here are five gift picks for Mom 2.0.

For the Mom-To-Be: Bellabeat Interactive Baby Heart Monitor

It’s never too early to start the Mother’s Day tradition. For the expectant mom, consider baby’s first tracking device. Bellabeat takes the concept of wearable heart-monitoring devices to the next level with its easy-to-use tracking device for the expectant mom. Bellabeat can track a baby’s movement, count her kicks, let mom and dad listen to her heartbeat and better calculate relevant pregnancy dates. “Hearing your baby is one of the most soothing, relaxing and also exhilarating experiences in the world,” said one user. Bellabeat allows the moms-to-be to take this experience into the comfort of her home and share it with loved ones.  (https://www.bellabeat.com$129)

For the New Mom: The Pacifi by Blue Maestro

Give the gift of peace of mind for mom’s first Mother’s Day with a new wearable that will make her life a bit easier. The Pacifi by Blue Maestro is a Bluetooth-enabled smart pacifier (yes, you heard me right!) with a silicone nipple. Pacifi’s built-in thermometer sends push notifications to its accompanying app, notifying mom when baby isn’t feeling well. Users can enter medication information and share the data information with medical professionals and other caregivers. Pacifi also tackles a big problem with binkies – the fact that they get lost – with a buzzer alarm that can be activated via the smartphone app. Using a low-energy Bluetooth Smart chip, Pacifi has a battery life of more than one year, making many temperature-taking sessions that much easier. (www.bluemaestro.com, $35)

For the Active Mom: Bloom Necklace by Misfit Wearables

Misfit Wearables raised the fashion bar again with their newly released Bloom Necklace for the Shine device, now offered in multiple colors. Never has wearable technology looked as stylish as this winning combo. The Shine is a personal activity tracker that monitors users’ steps, sleep, and fitness, syncing data wirelessly to its accompanying smartphone app. Shine’s battery lasts 3 months, and the device is completely waterproof, making it a perfect Mother’s Day gift for most moms. (www.misfitwearables.com, $179 for both items)

For the Power Mom: mini by Everpurse

If the mom in your life is a woman-on-the-go, consider the mini by Everpurse. This fashionable accessory is a wallet clutch that fully charges iPhones up to three times. No space is lost on this high tech, high design piece as the clasp doubles as a USB plug, for easy charging. Order mom this fashion-forward gift to let her power up, and power on. (www.everpurse.com, pre-order, $98)

For Every Mom: The Massage Zeelot by Zeel

A spa gift certificate is always a great gift. So, what could be better? A dozen massages delivered straight to her door! Zeel’s Massage Zeelot Membership Program gives the gift of relaxation on her time, on her own terms, every month of the year.  Zeel is an app-based service that offers high quality at-home massages. Download the free app, select a gender preference, a time window, and a style (Swedish or deep tissue), and Zeel’s team is on the job. Within as little as an hour, a Zeel vetted and licensed massage therapist will arrive and transform mom’s space into a Zen retreat. The Zeelot Membership includes a 15-25% discount on each massage and comes with a massage table for her to keep. Zeel currently services New York City, Westchester, Long Island, the Hamptons, and Miami, with more locations coming soon. (www.zeel.comprices vary) 

Money(ballers): Sensors and Stats Make Nerds the New Jocks

Michael Lewis’  Moneyball told the story of how the underdog Oakland A’s assembled the ideal baseball team using an empirical analysis of players’ performance data. This was certainly a game-changer, and only the tip of the iceberg, with exponential growth in the use of statistics and the proliferation of sensors on the scene.

Money on the Mathematicians
The innovation race is heating up behind the scenes - in big data, statistical analysis, smartly-engineered electronics, and sensor technology. In a perfect marriage of sports and statistics, the NBA and SAP released this data, providing more than 4.5 quadrillion combinations of statistics.

Last month, the NBA announced that twenty teams in their Development League are using performance analytic wearable sensor devices during practices and select regular season games. The one ounce disk-shaped packing devices positioned on players’ chests measure heart rate, speed, position, and fatigue. This device, still in development in partnership with STAT, Zephyr and Catapult, will surely be a game-changer.

Not a pro-athlete? Try the 94Fifty
For the amateur hoopster, check out the expensive, but impressiv,e 94Fifty – the world’s first smart basketball ($295). This regulation-sized ball is equipped with sensors that measure players’ arc, dribble patterns, and rates of success to optimize their game form.

From driving performance to driving safety
The NFL tested performance devices in 2011, but has since shifted gears to safety sensors. This segue from statistics to safety can largely be attributed to New York Times reporter Alan Schwarz, who shifted his focus from baseball statistics to football. In doing so, Schwarz unveiled the concussion epidemic amongst NFL players and pieced together the little-known, and largely unspoken, long-term health ramifications of traumatic brain injuries in professional football.

The NFL continues to make progress in early-concussion detection with its multi-stage “Head Health Challenge” in partnership with General Electric. GE announced in January the 16 winners that would receive a $300,000 award each to advance their work in traumatic brain injury diagnostics as part of a $60 million healthcare investment initiative.

Sue Siegel, CEO of GE Ventures & healthymagination, said,

"The Challenge has shown us a remarkable number of breakthrough ideas that deserve attention, investment and further research. By advancing the work of these winners, we will better understand brain injuries suffered by athletes…"

Meanwhile there are FDA-grade device companies utilizing complex technologies burgeoning onto the scene for early traumatic brain injury (TBI) detection. These include Cerora, a Philadelphia-based neurodiagnostic device company. CEO Adam Simon said, “Cerora is committed to moving concussion detection, return-to-learn and return-to-play decisions from subjective clinical impressions to an objective multi-modal biosensor-based assessment to empower decisions by healthcare providers. Our brainwave sensor will significantly advance the field forward.” Other FDA-grade sensor based devices include Mindful Scientific and Brainscope.

Sensors for safety are not just for pro-athletes, as the most widespread effect will surely be at the youth, high school, and college-level. The non-profit Sports League Institute (SLI) announced the Hit Count® certification program at this year’s Super Bowl, which will certify sensor devices that measure acceleration of the head to count exposures and quantify impact. One of the slickest of these devices is Reebok + MC10’s Checklight ($149.98, reebok.com). This award winning, Hit Count® certified, and commercially available product is a multi-sensor-embedded skullcap that can be worn alone or underneath players’ helmets. This reasonably priced wearable will hopefully become as commonplace as the bicycle helmet as it is easy-to-use, suitable for any impact sport, and will likely be a lifesaver. SLI Medical Director Dr. Robert Cantu said, “By utilizing Hit Count® certified products… we can eliminate over 500 million head impacts next season.”

Across the fields, courts and arenas, - from the amateur to the professional athlete – we will surely see sensors and analytical, objective data play an increasingly important role in both performance and safety.